Analytics strategy
Turning fragmented data into a clear operating picture, practical priorities, and decisions teams can act on.
ANALYTICS · DATA PRODUCTS · AI TRANSFORMATION
Making complex systems useful.
I’m Andy Marnell, a Los Angeles–based strategy and analytics leader who helps organizations turn data, technology, and ambitious ideas into better decisions and practical results.
LOS ANGELES, CALIFORNIA
HOW I WORK
Clarity before complexity.
The strongest analytics and technology work starts with the right question—not the newest tool. I connect business context, customer needs, and technical possibility to create solutions people can understand, trust, and use.
FOCUS AREAS
From difficult questions to useful outcomes.
Data products
Designing useful reporting, measurement, and decision-support tools around the people who rely on them.
AI transformation
Finding credible applications for AI and moving them from possibility to responsible, measurable implementation.
SELECTED EXPERIENCE
Perspective built across industries.
My work brings together the discipline of financial services, the pace and creativity of media, and the hands-on perspective of independent consulting.
2019 — PRESENT
XTRACTD
Founder & Principal
Advising organizations on analytics, data products, operating models, and AI-enabled transformation. Engagements span strategy, product direction, measurement, and implementation planning.
2018 — 2020
WARNER BROS.
Data & Analytics Leadership
Led work at the intersection of data, audience intelligence, and business strategy within a global media and entertainment organization.
EARLIER
WELLS FARGO
Analytics & Strategy
Built experience in analytics, customer strategy, and large-scale organizational decision-making in financial services.
EDUCATION & EARLY WRITING
Dartmouth College
Government and Economics graduate and former Managing Editor of The Dartmouth. An early interest in how institutions, markets, and people behave continues to shape the way I approach strategy today.
GET IN TOUCH
Have a complicated problem worth solving?
I work with leaders and teams navigating questions involving data, analytics, product strategy, and applied AI.